Helping Xavier student-athletes pursue excellence

The All For One (AFO) club wanted to launch an online marketing campaign to raise online funds in support of Xavier University student-athletes. Working closely with our client, editor, photographer and video manager, I designed, developed and implemented the campaign using a variety of resources and channels.

AFO 2013 Campaign

AFO 2013 Campaign

Each week, potential donors would receive an email, see posts on social networks and see banner ads on the major Xavier websites inviting them to read stories and watch videos about current student-athletes. I was responsible for the design and development of the responsive landing page, responsive email, banner ads and media for social website posts and ads.

The campaign was successful, bringing in more donations than the previous year and setting up an even bigger campaign for Xavier’s move to the BIG EAST.


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